Category: Business Development
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Three Types of Sales Knowledge
The Simon Sinek book, Start With Why has been pivotal in helping me clarify WHY I do what I do. In another post, I talk about its impact on me at an individual level. Having a focus on purpose is beneficial for brands that want to connect deeply with their customers. I am starting to…
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Marketing Lesson for a Doctor
I’ve been getting to know a doctor at the gym. We met in the sauna (fully clothed), and I was impressed that he was dual trained in Neurology and Psychiatry. His field of expertise fascinated me, and from our discussions I could tell that he is brilliant at what he does. Not wanting just to…
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A Simple Path to Growth
Find what is working, and do more of it. Where did you recently have a victory? Pick it apart; find out why it was a win. How can you do more of it? That is how a snowball forms!
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A New Way of Thinking about Closing the Sale
Salespeople and business owner know the critical importance of closing sales has for the health and growth of a business. Sales and revenue is the lifeblood of a business, and the process or skill of closing is bringing a prospect to a decision point. In one of the greatest movie scenes of all time, Alec…
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Take the Time to Walk a Mile in his Moccasins
Just walk a mile in his moccasins Before you abuse, criticize and accuse. If just for one hour, you could find a way To see through his eyes, instead of your own muse Mary T. Lathrap – 1895 The main line from this poem excerpt above has stuck with me from the first time I…
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How to build trust
Whether in business or personal life, trust is the biggest barrier in establishing new relationships. If someone does not have a relationship with you or doesn’t know what to expect, it can be risky, and fear can keep people from engaging further with you. Building trust in personal or business relationships comes down to one…