Category: Business Development
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Why Seacliffs?
As a follow up to my post on the vision of what I am building, this is a conversation about why I have chosen the name Seacliffs. I desire to play a supportive role in helping people grow themselves and their organizations. The values of growth, restoration and connection are strong for me. When I…
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My Vision for Seacliffs
The idea of Seacliffs came from my three-year involvement in a leadership development program with Dave Rider of Rider Leadership Solutions. He has been a long-term mentor of mine and invited me into his program that was part of the Townsend Leadership Program. John Townsend is a leading Chrisitan Psychologist who wrote, along with Henry…
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Are you confusing marketing tactics and strategy?
When we think about marketing, we often think about things we are going to do to get our message in front of potential customers to grow revenue. This is an important part of marketing, but it is not where we should start. The problem with focusing just marketing efforts to grow a business is that…
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Who are you trying to change?
After writing my Customer Vision Statement, I gave thought to why the process was so difficult for me. My hang up is that I want to be all things to all people. I arrogantly believe that I’m good enough to persuade anyone and turn them around. Or that everyone could benefit from what I have…
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What Change are you Seeking to Make?
By definition, leaders make change happen. One of the best leaders I know, and a teacher on leadership, is Bill Hybels. His definition of leadership is the clearest ones I have seen: Leadership is moving people from here to there. Bill Hybels When we are clear, in concrete terms, of where we want to go,…